Not In Town | @notintownlive | 05 Sep 2019
New Delhi: Indian airline IndiGo on Thursday announced its partnership with SonyLIV, India’s first premium video on demand (VOD) platform, to launch entertainment options for their flyers onboard as well as at the airport.
In this first of a kind and exclusive association, IndiGo customers will have access to SonyLIV’s extensive content catalogue by downloading the app and buying the weekly subscription pack at just Rs 25/- before they take off.
Catering to over 100 million users, SonyLIV is home to award-winning English shows like The Good Doctor, Counterpart, The Spanish Princess, Britannia, Victoria along with a string of acclaimed originals like Gullak, Heartbreak Hotel, Holycross and 16 amongst others.
The platform recently launched over 2000 hours of binge-worthy content in Tamil and Telugu spanning films, web originals and shows.
William Boulter, Chief Commercial Officer, IndiGo said, “We are pleased to offer entertainment to our customers whilst at the airport or onboard an IndiGo flight. Passengers can download the SonyLiv app on their mobile phones or tablets to access our entertainment experience and catch up on latest shows and movies at SonyLIV at a nominal charge of INR 25.
This new feature will provide a bouquet of entertaining content, which will help us deliver a delightful experience to both our business and leisure travellers. Along with this new service, we will continue to offer on-time, affordable, courteous and hassle-free experience synonymous with IndiGo.”
Uday Sodhi, Business Head Digital, Sony Pictures Networks India, “From long queues to delays in take-off, air travels consume a sizable time which people spend on binge watching. Our partnership with IndiGo, in an industry first initiative is cognisance of this viewing pattern and brings on offer our premium content catalogue at just Rs 25.
As India’s leading airline, this alliance enables us to extend our footprint to IndiGo’s expanding consumer base and cater to them with affordable, diverse and on the go, entertainment options on SonyLIV”
SonyLIV's special offer to IndiGo customers has been curated in sync with the viewing interests of frequent flyers and vacationers. Starting XX, this offer will be valid on all domestic flights, accessible at IndiGo’s check-in, booking area and more.
To avail this exclusive offer, IndiGo will provide a link to its flyers through which they avail the subscription. Once the transaction is closed, flyers will have unlimited access to SonyLIV's premium content catalogue for the next 7 days.
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