Lifestyle
Lifestyle
Primarc bags two trophies at ICC Retail Awards 2015

28 Jul 2015, 06:39 am

Primarc bags two trophies at ICC Retail Awards 2015
Kolkata, July 28 (NITN) : Another feather was added in the cap for Primarc Group as the company’s retail ventures 'Story' and 'Junction Mall', recently bagged awards at the ICC Retail Awards 2015 in the categories of ‘Best Marketing Concept of the Year’ and ‘Best Real Estate Retailer of the Year’ respectively.

Primarc’s Story is a lifestyle destination and eastern India’s largest standalone store covering an area of 15000 sq feet.  
 
Story has a massive collection of books of all genres and a dedicated floor to children. The best basket of collectible pens and writing accessories is available in the Pen & Ink section. 
 
The art street section offers art material and accessories, gift it! section has bountiful of special gift items, greetings section boasts of a wide range of all reasons greeting cards whereas the paper shop & amp; stationery section has a comprehensive range of house paper and stationery materials of different kinds.

Junction Mall, Durgapur is a joint venture of real estate developers Primarc and Shrachi bringing shopping, entertainment and well known brands all under one roof. 
 
It aims to add to the lifestyle of the city of Durgapur. Junction boasts of architectural innovation and novelty to provide a never-before experience. 
 
With anchor stores like Pantaloons, Shoppers Stop, Max Lifestyle, Buzz Court and Bioscope Cinema, it will have a mix of electronic and departmental stores, a multiplex,cafes, gaming zones, restaurants apart shoes and apparel stores from a host of other facilities claiming to be at par with international mall standards.

Primarc Group is a diversified dominant position in the retail & realty sector in Eastern India. Primarc owns and operates over 45 stores across various formats across East India.  
 
It's flagship Raymond shop at Poddar Court, Kolkata has consistently been the highest selling store in India for 16 years.  
 
It's realty division has recently pioneered the concept of environment friendly Green buildings across MIG & HIG segments in Bengal, with its project flagship Astitva being nominated as the first GOLD rated residential building and Southwinds being nominated as the SILVER rated green building by IGBC, in West Bengal.