Lifestyle
Lifestyle
Max teams up with L'amar to host East Diva 2016 in Kolkata
18 Dec 2015, 03:53 pm
Kolkata, Dec 18 (NITN) Fashion store Max on Thursday teamed up with L'amar Group and 100% Media and Entertainment for hosting the East Diva 2016, a beauty pageant, next year in Kolkata.
Speaking to reporters here, Vikas Jain, Director, 100% Media and Entertainment, said, "We hosted the Miss Bengal in 2013 but this time we have planned to host East Diva where all the 11 East and North Eastern states will participate."
After the initial selection, where each state will have 3 participants, 33 participants will come down to Kolkata for the preliminary and the finale round.
The selection will be conducted in the capital of these 11 states with Ranchi being the venue for both Jharkhand and Bihar. For West Bengal, the selection rounds will be held in two places, Siliguri and Kolkata.
The 33 participants will go through a talent round where with further elimination the remaining will advance to a swimwear round. The final 15 members will be drafted for the finale which will be held on Feb 14 in the 'City of Joy'.
When asked about the judges, Jain said, "Though we haven't finalised anything as of yet, we are thinking about Swastika Mukherjee, Koel Mallick and Mimi Chakraborty."
The winner of the pageant will also be signed as the brand ambassador of L'amar.
Jain said that they will also be providing the finalists with grooming lessons and even might provide some with endorsement deals.
Jeetendra Suri, CIO, L'amar Group said that they are a new brand in India and is slowly looking to foray into the east India market.
(Reporting by Sudipto Maity)
After the initial selection, where each state will have 3 participants, 33 participants will come down to Kolkata for the preliminary and the finale round.
The selection will be conducted in the capital of these 11 states with Ranchi being the venue for both Jharkhand and Bihar. For West Bengal, the selection rounds will be held in two places, Siliguri and Kolkata.
The 33 participants will go through a talent round where with further elimination the remaining will advance to a swimwear round. The final 15 members will be drafted for the finale which will be held on Feb 14 in the 'City of Joy'.
When asked about the judges, Jain said, "Though we haven't finalised anything as of yet, we are thinking about Swastika Mukherjee, Koel Mallick and Mimi Chakraborty."
The winner of the pageant will also be signed as the brand ambassador of L'amar.
Jain said that they will also be providing the finalists with grooming lessons and even might provide some with endorsement deals.
Jeetendra Suri, CIO, L'amar Group said that they are a new brand in India and is slowly looking to foray into the east India market.
(Reporting by Sudipto Maity)
More Travelogue
- Oudh 1590 introduces diabetic-friendly Biryani in Kolkata
- Memory on a plate: I want to demystify Indian cooking, says Kolkata-born British chef Asma Khan
- Three Tables, One Journey – India’s Culinary Heritage Served in Dubai
- CONVERSATION: Indian firms are seeking French-proficient engineers, says Alliance Francaise du Bengale head Nicolas Facino
- Firpo’s: Remembering a slice of colonial Calcutta’s nightlife
- Sri Lanka: An offbeat itinerary in a destination for all seasons
- Planet Word museum: Washington DC's ode to power of language
- In crust you trust: Pizzeria Paradiso in Washington DC’s Georgetown is mood-lifter
- Of Paris, a chronic pain and a pivotal friendship: Frida Kahlo meets Mary Reynolds at the Art Institute of Chicago
- Taiwan: An island full of surprises beckons
Malaysia Airlines adds mor ...
Malaysia Airlines will expand its South India network by adding more flights on the Kuala Lumpur–Trivandrum route to meet rising demand, the airline said. From September 12, the carrier will operate five weekly services, with daily flights to start from December 1.
IndiGo brings Europe and th ...
IndiGo has expanded its codeshare agreement with KLM, the Netherlands’ national airline, providing its passengers with enhanced access to destinations across Europe and the United Kingdom through KLM’s network, the airline said.
Etihad Airways and Azul Bra ...
Etihad Airways and Azul Brazilian Airlines have signed a frequent flyer partnership, allowing members of Etihad Guest and Azul Fidelidade programme to earn and redeem loyalty points across both airlines.