News
India
PR expert Rita Bhimani talks about the trending practice of public relations in her latest book

NITN | @notintownlive | 22 May 2018, 12:07 pm

PR expert Rita Bhimani talks about the trending practice of public relations in her latest book

Kolkata, May 22 (NITN): Kolkata-based Starmark, in association with Bee Books, hosted the launch of corporate public relations expert Rita Bhimani's latest book - PR 2020: The Trending Practice of Public Relations - recently at their South City Mall outlet.

Dubbed a "handy" book dealing with various aspects of public relations, it is aimed at at those who need to know the art, science and artifice of corporate communication in a new light.

According to former career diplomat and now Lok Sabha MP, Shashi Tharoor, "This is a well-rounded tome on PR, written with Rita's trademark fluency of expression... an essential volume for all those concerned with the management of image and reputation for corporates, for political personages - and for individuals, too."

Dolly Basu, eminent TV and theatre personality and founder of the theatre group Choopkatha, Dr. Mousumi Ghosh, Founder Team Future—Education and Healthcare, and eminent danseuse and social reformer Alokananda Roy discussed about the various aspects of public relations work and why it is so important.

The session was moderated by Kishore Bhimani and anchored by Dhruv Mookerji.

Air India Strengthens Asia ...

Air India has announced two new international routes as part of its ongoing expansion in Asia, adding direct connections to Hanoi and increasing services to Tokyo.

Lufthansa Announces New Non ...

Lufthansa is set to introduce a new nonstop service between Frankfurt and Kuala Lumpur starting October 25, 2026, expanding its presence in Southeast Asia. The route will operate five times a week throughout the year, with flights scheduled daily except Tuesdays and Thursdays. Bookings for the service are already open.

Revved Up for SATTE: Air In ...

Air India and Air India Express will present their upgraded cabin products and refreshed on board experiences at SATTE 2026, taking place from 25 February to 27 February 2026 at Yashobhoomi, New Delhi, offering trade partners and visitors a first-hand look at the airlines’ transformation journey.