It has always been an honoured association for PKF with the three-time Grammy Award winner whose passion for music and environmental consciousness inspires millions and brings happiness to countless aficionados.

The cherished association - that started with the signature caller tune followed Prabha Khaitan Foundation’s joint initiative for the ReWear4Earth campaign - has gone up a notch higher with his magical compositions based on Nature, Earth, Environment, World and its People, and Spiritual Consciousness.

Ricky Kej said, "I am very proud of this latest collaboration with Prabha Khaitan Foundation. It is always an honor to associate with such a great organization which has culture, art, artists and India at its core. All communications and video invites of the Prabha Khaitan Foundation are innovative and I love receiving them. So it is great to have my music associated with it for next year."

Prabha Khaitan Foundation has used classical musical pieces or Indian ragas – like Bagheshri, Brindabani Sarang, to name a couple -as background to all video invites. It’s a welcome change for us to incorporate Ricky Kej’s brilliant musical pieces across social media platforms and in video invites for events.

Each piece of music is a gem created by a man whose music speaks about nature and environmental consciousness. His music raises awareness for climate change and the urgency to step up in sustainability measures in every sphere of our lives.

The range of his 12 songs is kaleidoscopic. His pure music encompasses River Ganga, River Cauvery, the mighty Himalayas, Mother Earth, Mahatma Gandhi, the official Land Anthem of United Nations Convention to Combat Desertification, spirituality, and the golden philosophy of co-existence- ‘Vasudhaiva Kutumbakam’ which means ‘The World is One Family’. All his songs are a celebration of our Nature, our planet, pure unadulterated love in a land that is untouched by time, and our uniqueness, diversity, and differences.

“Ricky Kej’s music is like a breath of fresh air which is sure to add an edge to our social media activities and video invites created for literary and cultural events in India and abroad. It will help us weave the spirit of universal environmental consciousness in all our endeavours,” said Manisha Jain, Branding & Communication Chief, Prabha Khaitan Foundation.