“Bursting of crackers during Diwali is passé. At STORY, we encourage our buyers to usher in an environment-friendly festival,” said a salesperson.

A quick look around the store revealed that their eclectic range of candles alone can brighten up your festive days.

There is a mind-boggling range of candles -- myriad shapes and colours, in artistic holders, holders that can be set on flat surfaces or hung from the walls.

There are decorative wall and door hangings to beautify your house or shop.

Some of the wall hangings have been designed with a modern look so that you can use them even outside of religious festivals.

What is Diwali, without an appropriate ‘thali’ where you can place the lamps and decorate it with flowers? STORY has a wide range of such ‘thalis’, in many colours.

Diwali is also a time for gift giving, especially among those who celebrate New Year on Diwali.

“This year we have introduced German silver art-ware as gifts,” said another salesperson, “which have become quite popular.”

If you are looking for utility products, take a look at the hand-made wall clocks.

Whoever has ever heard of celebrating Diwali without sweets!

“But everyone does not like sweets,” said the salesperson. “So we have wooden designer boxes that you can fill up with dry fruits or may be chocolates for those who do not like traditional sweets.”

The boxes are highly reusable.

And, if you are at your wit’s end what to put in a gift box, STORY has ready-made gift boxes filled with chocolates, tea and other goodies.

They also accept customised corporate orders.

There are designer statuettes of gods, for example Ganesh playing various musical instruments, and other dainty figurines that are likely to brighten any corner or shelf.

STORY is also offering a special discounts on Kindle tabs until Oct 30. This can be a fantastic gift for your children if you want to encourage the habit of reading.

With Diwali round the corner, STORY is your one-stop answer if you are still wondering how to decorate your house, what to buy or what to gift.

About STORY: 

There are a total of four STORY outlets in West Bengal. They are in Elgin Road; Diamond Plaza Mall, Nager Bazar; Avani River Side Mall, Howrah and Junction Mall, Durgapur.

The flagship bookstore of STORY, was launched on April 15, 2014, in Kolkata. It claims to be eastern India’s largest standalone bookstore covering an area of 15,000 sq feet.

STORY also helps students of Future Hope, an NGO in Kolkata that provides home and school for street children, by training them at various stores during summer internships. It also raises funds and donates books, gifts and toys to various charity organisations.

‘Share a Story’ initiative collected 10,000 books and handed it over to Future Hope and Mukti Rehabilitation Centre. STORY contributes books for the annual Carnival and Jumble Sale at IICP (the Indian Institute of Cerebral Palsy).

Eventually a pilgrimage for all book-lovers Story has a massive collection of books of all genres and a dedicated floor for children.

Through innovative technology and outstanding customer service, Story provides more than 50000 titles. The best basket of collectible pens and writing accessories is available in the Pen & Ink section.

The Art Street section offers art material and accessories, gift it! section has bountiful of special gift items, greetings section boasts of a wide range of all reasons greeting cards whereas the paper shop and stationery section has a comprehensive range of house paper and stationery material of different kinds.