22 May 2017, 05:31 am

The company is a global management consultancy and venture capital firm,which has diversified from investment to production and release of films globally.
The MNCclaims to bring in the expertise to collaborate with Indian film producers and provide the required platform to showcase their films internationally.
This platform is ready to provide a one stop solution in terms of understanding the merit of the film in the international market, potential as to where the film might be released and all about the selling of the rights to maximise revenue.
The best thing about this platform is the personalised approach for every individual project which is commendable, since the cumulative total of the services is much greater than what can be achieved individually by any producer.
Interestingly, the company also provides guidance and full support to producers prior to executingtheir films, that would help them achieve the global standards. This also includes review of budget details and advice for financial planning.
The end result is minimal errors, whilethe film stands better chance of revenue realisation and cost saving.
In the current scenario where prediction of box office collection can never be accurate, this approach will help the producers in securing funds to a great extent. It’s time for Indian cinema to think global, ensuring smart execution and making their presence felt in true sense.
Further, Orange Corp intends to bring some of the best English films for releases in India, whichwill provide a very good business opportunity for film distributors as well,considering that the Indian audience’s preferences are changing.
Orange Corp’s participation in the 70th Cannes Film Festival (which started from May 17) confirms the readiness of the platform which is expected to be beneficial to the Indian Film industry in a big way. Films and music have no boundaries and hence, what is artistic and good,should flourish.
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