01 Aug 2015, 07:35 am
Leisure travel was the highest earning sector for visitor spend, up 9 per cent for the 12 months, and China was the highest value inbound market up 25 per cent to $6.4 billion.
Tourism Australia Managing Director John O’Sullivan said the double digit increase in international spending was impressive, boosted by strong distribution and aviation partnerships and, most recently, by Chinese New Year and the staging of two of the world’s most prestigious sporting events.
“The 32 per cent increase this quarter in Chinese spending is unprecedented and testament, I think, to our strategy of moving away from group tour business towards the much more lucrative free and independent travel segment,” he said.
O’Sullivan said the spending figures also demonstrated the positive impact that large scale events had on the visitor economy, in a period which saw Australia host the 2015 AFC Asian Cup and 2015 Cricket World Cup.
“Who can forget those Indian cricket fans packing out our cricket grounds during the Cricket World Cup? They may not have won the world cup, but they certainly won the hearts of many of our tourism operators, with holiday spending from India up 125 per cent in the quarter,” he said.
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Air India has announced two new international routes as part of its ongoing expansion in Asia, adding direct connections to Hanoi and increasing services to Tokyo.
Lufthansa is set to introduce a new nonstop service between Frankfurt and Kuala Lumpur starting October 25, 2026, expanding its presence in Southeast Asia. The route will operate five times a week throughout the year, with flights scheduled daily except Tuesdays and Thursdays. Bookings for the service are already open.
Air India and Air India Express will present their upgraded cabin products and refreshed on board experiences at SATTE 2026, taking place from 25 February to 27 February 2026 at Yashobhoomi, New Delhi, offering trade partners and visitors a first-hand look at the airlines’ transformation journey.
