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'Restaurant Australia' pops up again in London
20 Aug 2015, 09:19 am
Sydney, Aug 20 (NITN): Australia House is opening its doors once again for a ‘Restaurant Australia’ showcase, this time hosted by Australian food ambassador Donna Hay.
On Friday 11 and Saturday 12 September guests will enjoy a four-course menu accompanied by wines from famous Australian regions chosen and presented by British food writer Xanthe Clay to complement Donna’s dishes.
The campaign is supported by a print and digital media partnership with British newspaper The Telegraph which is selling tickets for the event as well as promoting Australia’s culinary experiences in partnership with Etihad Airways.
The Telegraph partnership includes blogs, photos and short videos from Donna and Xanthe who provide their local knowledge as well as promoting and hosting the two-night event.
Etihad Airways’ lead in fare of £609 has been integrated into the campaign through a mix of Telegraph articles, advertising, and editorials.
Australian State and Territory Organisations have also been invited to leverage the partnership through state specific content or advertisements.
This is the second time Tourism Australia has hosted a pop up ‘Restaurant Australia’ in London House. In September 2014, six Australian chefs representing a different state or territory treated diners to a delicious meal inspired by their own memories of holidaying in Australia.
Tourism Australia has been promoting 'Restaurant Australia' since May 2014 as part of its ‘There’s nothing like Australia’ campaign to put the spotlight on Australia’s finest array of produce served in the most stunning locations in the world.
The campaign was developed in response to the growing demand globally for food and wine as part of the travel experience.
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