The week-long hosting from 3rd to 11th April witnessed participation by 12 leading travel companies from Mumbai, New Delhi, Bangalore, Chennai and Kolkata. Senior management from Stratos Lifestyles, Signature Breaks, FCM Travel Solutions, Europamundo Vacations, Panache World, Evershine Holidays, Luxury Roots, Vay2Go Travel Pvt. Ltd, Redchilli Holidays Pvt. Ltd, Aspen Vacations, Yatra Online Pvt. Ltd and Skyroutes India Private Ltd explored various sites in Israel.

The group visited Tel Aviv, Jerusalem, Akko, Caesarea, Haifa, Dead Sea, Masada and Tiberias on the Sea of Galilee region. Some of the attractions included floating on the Dead Sea, Tel Aviv nightlife tour with a visit to Neve Tzedek neighbourhood, wine tasting experience at Tishbi winery, boat tour on the Sea of Galilee andsound and light show at the Tower of David. The group also toured the reconstructed Roman Theatre and Roman Aqueduct in Caesarea, Baha’i Shrine and Gardens in Haifa, Old City of Jerusalem and the port city of Akko.

Commenting on the FAM, Hassan Madah, Director - Israel Ministry of Tourism, India & Philippines said, “Israel is a dynamic destination with a lot to offer to leisure seekers. We have witnessed an increase in leisure tourism to the country, but what’s interesting is a steady rise in women groups and female solo travellers. The idea was to showcase and promote this aspect to some of the prominent women trade partners in the travel industry with an aim to bolster interest among female traveller segment of the country”.