Not In Town | @notintownlive | 29 Aug 2019, 04:31 pm
Mumbai: Israel Ministry of Tourism (IMOT) conducted a roadshow in Mumbai on Tuesday to enhance commercial ties with the Indian travel trade fraternity.
In an effort to retain the growth momentum of Indian arrivals to Israel, the team interacted with over 200 key travel and tour operators, MICE providers and up-market leisure operators.
The event commenced with a presentation leading to an interactive session with the IMOT team. The roadshow included interactive B2B sessions, education programmes and workshops to aid trade members in planning itineraries and responding to customer queries.
The Israeli delegation was led by the newly appointed Director of Tourism for India & Philippines markets, Sammy Yahia along with Judah Samuel, Director – Marketing, Israel Ministry of Tourism, India and included representative partners from the tourism industry of Israel.
Commenting on the roadshow, Sammy Yahia, Director, Israel Ministry of Tourism – India & Philippines said, “The arrivals from India have exceeded expectations in the last few years and we have seen the same trend in 2019. India currently stands third in Asia among the top source markets for Israel.
While keeping the current momentum going, the idea is to aggressively work towards increasing connectivity between India & Israel by introducing new airlines to service the route. I am delighted with this new position and foresee ample opportunities for us to push boundaries and reinvent the ever evolving and dynamic Indian traveller”.
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Air India has announced two new international routes as part of its ongoing expansion in Asia, adding direct connections to Hanoi and increasing services to Tokyo.
Lufthansa is set to introduce a new nonstop service between Frankfurt and Kuala Lumpur starting October 25, 2026, expanding its presence in Southeast Asia. The route will operate five times a week throughout the year, with flights scheduled daily except Tuesdays and Thursdays. Bookings for the service are already open.
Air India and Air India Express will present their upgraded cabin products and refreshed on board experiences at SATTE 2026, taking place from 25 February to 27 February 2026 at Yashobhoomi, New Delhi, offering trade partners and visitors a first-hand look at the airlines’ transformation journey.