A leading travel representation company in India, through this association, LINKIN Reps, through a well thought strategy and yearlong plan will work towards highlighting Sochi as a destination for Indian travellers and create awareness about the destination in India market.

Sochi is often called the unofficial 'Summer Capital' of Russia, or the Black Sea Pearl.

This is the country's biggest and busiest summer sea resort, attracting more than four million visitors annually with its amazing mountainous coastline, endless shingle beaches, warm sunny days, and bustling nightlife. From May to September Sochi's population at least doubles with tourists, including celebrities and the political elite of the country.

The average temperature in Sochi ranges between +10°? in Winter to +30°? in Summer. Subtropical climate, never freezing sea, natural diversity of mountain landscape of the Main Caucasian mountain range makes Sochi the ideal tourist destination. It is one of 3 cities included in official Gaming Zones in Russia. Soon direct flight from Delhi-Sochi-Delhi will be operated soon by Russian carrier called Ural Airlines. Flight duration will only be 5 hours one way, with 2 frequencies per week.

Speaking after the announcement, Timur Rasulev, Culture & Tourism Counsellor, Sochi Tourism Office in India, said, “Sochi is a beautiful sea side town and is very popular amongst domestic tourists. However, despite of winter Olympics being held in 2014, Sochi hasn’t received its due share of visibility from global travellers and International tourists. The International tourist arrival to Sochi is very less despite of it being an idylic tourist destination. Our partnership with LINKIN Reps is to ensure that we have visibility in India market and have Indian travellers visit Sochi to experience its rich culture and beauty.”

Commenting on the appointment, Komal Seth, Director, LINKIN Reps. Pvt. Ltd. said, “We are elated to have entered into the partnership with Sochi Tourism. Sochi is an unexplored destination for Indian travellers and we aim to derive greater awareness & engagement for the destination through PR partnerships and working closely with the media as well as Travel Trade in India. With a series of campaigns planned, we will push the outbound tourism and create impactful visibility for the destination in India.”

She added, “Sochi is an ideal place for welcoming MICE groups. Up-to-the-minute technology, original catering offers, adapted and flexible work spaces, uncompromising comfort are all in place for successful conventions. Sochi also has plenty of vegan & vegetarian Friendly Restaurants with many Indian restaurants coming up. Sochi has a rich nightlife with bars, nightclubs, parties, live music and shows. So there is something for everyone.”