Calling parenting a complex task, Ghosh, while speaking at the event, said, "Parenting is a very complex task. If we're not careful, we will become too focused on one aspect and let the others fall by the wayside. Many times, I see parents who are intently focused on discipline, and I'm talking about the traditional use of the word here with regard to modifying behaviour."

"The truth is that there are many things that are more important in shaping our children than the methods and techniques we use to modify their behaviour," she said.

Keeping up with the flavour of a true lifestyle store, Story often hosts workshops and other events its different outlets in the city for customers. 

Story, a bookstore on Elgin Road is an initiative by Primarc Group. It is Eastern India’s largest standalone Bookstore covering an area of 15000 sq feet.

Story aims to become the country's best bookstore. Story has a massive collection of books of all genres and a dedicated floor for children.

Through innovative technology and outstanding customer service, Story provides more than 50000 titles. The best basket of collectible pens and writing accessories is available in the Pen & Ink section.

The art street section offers art material and accessories, gift it! section has bountiful of special gift items, greetings section boasts of a wide range of all reasons greeting cards whereas the paper shop & amp; stationery section has a comprehensive range of house paper and stationery materials of different kinds.

Primarc Group is a diversified dominant position in the retail & realty sector in Eastern India. Primarc owns and operates over 45 stores across various formats across East India.  Its flagship Raymond shop at Poddar Court, Kolkata.

It has consistently been the highest selling store in India for 16 years.  Its realty division has recently pioneered the concept of environment friendly Green buildings across MIG & HIG segments in Bengal, with its flaghsip project Astitva being nominated as the first GOLD rated residential building in West Bengal by IGBC.