The first pop-up story telling workshop at Story was on the famous "Toto the Auto." In these stories, Toto and his driver Pattu go about solving problems, helping others and having loads of fun along the way. These are stories that gently teach kids timeless values like kindness, bravery, confidence along with the modern-day life skills needed to be happy in the world of today.

Ideate Playlabs aims to empower the children to be a self-directed and lifelong learner.

People at Ideate Playlabs say, "We believe the division between work and play is a myth. If we are going to teach our kids to innovate, we need to unite the two. Thus our philosophy is to teach the children how to think. With a focus on I.Q, E.Q and Play. Our programs lead to the overall development of kids from 2.5 to 14 years of age."

Ideate Playlabs' partner 'Eye Level' is the global leader in individually customized Math and English after-school programs for kids. With a presence across 24+ countries worldwide, over 2 million kids have been nurtured through the program.

The walls of Story have been adorned with literary pieces specially picked out for children of various age groups. Every Sunday, Story organizes the ‘STORY-Teller’s’ club meet, where various activities are planned for the kids to have fun while they learn, at its flagship store at Elgin road.

STORY is a retail initiative by the Primarc. It is Eastern India’s Largest Standalone store covering an area of 15000 sq ft. STORY has a massive collection of books of all genres and a dedicated floor for children. Through innovative technology and outstanding customer service STORY provides more than 50000 titles. The best basket of collectible pens and writing accessories is available in the PEN & INK section. The art street section offers art material and accessories, gift it! section has bountiful of special gift items, greetings section boasts of a wide range of all reasons greeting cards whereas the paper shop & amp; stationery section has a comprehensive range of house paper and stationery materials of different kinds.

Story organizes regular events for kids and two annual events, 'Winter Carnival' and the 'Summer Fest'. Summer fest includes summer camp. In these events Story has different activities for kids like Fashion Shows, competitions, workshops.

There are a total of four Story outlets in West Bengal at Elgin road, Diamond Plaza mall, Nager Bazar and Avani river-side mall.