30 Jun 2015, 04:55 pm
The launch of its new outlet in Vijaywada in Andhra Pradesh.
The chain plans to touch the magic number of 100 restaurants across 30-35 cities in the next two to three years.
After a successful run in cities like Delhi, Mumbai and Bangalore, Barbeque Nation is now going to focus on tier 2 cities such as Mangalore, Agra, and Patna as this market is rapidly evolving and has huge potential.
The brand’s journey started with the opening of an outlet in Mumbai in 2006.
With the launch of its second outlet in Bangalore in 2008, the chain spread to southern India.
Subsequently, the brand ventured into the north, with a launch in Delhi NCR.
The chain has pan-India presence and operates in 20 cities across 14 states, including Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Chennai, Pune, Chandigarh, Lucknow, Jaipur, Panaji, Coimbatore and Mysore among others.
Uday Menon, Chief Business Officer, Barbeque Nation said, “It is a proud moment for any brand when its business model gets a thumping vote of confidence from customers. Brand Barbeque Nation would not have expanded without the support of and positive response from consumers. We believe that the concept of live on the table grill, pricing, and experience that we provide at our outlets is the key that entices the customer to keep visiting Barbeque Nation over and over again. The opening of our 50th store is a validation of our concept and the business principles, by the Indian people.”
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