Businesses worldwide are reworking their marketing strategies to add mobile--which accounts for almost 25 per cent of the digital audience worldwide—to their plan.

Mobile Marketing is not as simple as creating a mobile app or a mobile friendly website, it is about leveraging large audiences who are increasingly using the mobile as a preferred channel of information. This has led to an increased demand for skilled mobile marketers.

Key benefits of this course are:

  Leverage tools to integrate your offline world of advertising to mobile.

  Market your business through SMS, QR Codes, Mobile Ads, etc.

  Build your mobile presence and implement some best practices.

  Build key metric parameters in your mobile assets.

  Market and monetize your apps effectively

  Understand the future trends in mobile marketing.

The course includes a comprehensive and modular set of reading material, instructor led videos, interactive webinars and tool based simulations.

This online instructor led course spanning 100 hours of learning effort gives both students and professionals the advantage of learning at their convenience. Self-assessment exercises at the end of each module help learners gauge their progress.

Instructor-led training sessions cover in-depth conceptual learning about the mobile platform. Case studies discussed through live sessions give insights and examples of real use cases and widely used practices to help manage them. This course is also available in an Online Self-paced mode of delivery, spanning 88 hours of experiential learning.

 Manipal ProLearn offers a variety of professional certification programs across IT, Management, and Finance, to help professionals and students stay relevant in the industry by upgrading their skills. These certification programs have been designed in consultation with industry leaders and experts and are delivered using the award winning learning management system EduNxt.

The list of knowledge partners for Manipal ProLearn includes names like Google, PEOPLECERT, Sandbox Model etc to name a few. Over the past year, Manipal ProLearn has transformed the careers of over 20,000 learners.