Founded by Jinia Bhattacharya, an enterprising woman whose journey from corporate leadership to creative entrepreneurship has inspired many, the brand stands today as a name synonymous with handcrafted elegance, soulful design, and timeless luxury.

Jinia began her professional journey in the fast-paced world of FMCG, working with globally renowned brands such as Britannia Industries and Ferrero Rocher, where she honed her expertise in brand management, customer experience, and product excellence.

However, her heart yearned for something beyond the corporate framework — something that reflected her individuality, creativity, and deeper purpose.

In 2021, she launched her first entrepreneurial venture, Caffe Jinia’s, in the heart of Howrah — a cozy space serving authentic Bengali snacks, drinks, and soul food that quickly became a local favorite. Within a short span, Caffe Jinia’s expanded to three branches across Kolkata, earning a name for its nostalgic flavors and heartfelt hospitality.

But Jinia’s vision didn’t stop there. Her creative instinct and desire to bring artistry into everyday life led to the birth of her second brand — Shiny Things by Jinia — in 2024.

Shiny Things by Jinia is a luxury jewelry brand that celebrates handcrafted beauty, cultural artistry, and premium aesthetics through its exclusive range of Korean crystal, American diamond, gold-plated, oxidized, kundan, brass, and anti-tarnish jewelry.

Each piece is thoughtfully designed to enhance the inner and outer beauty of both women and men, catering to every mood — from weddings and parties to travel, work, and everyday elegance.

The brand is not just about adornment; it is about expression, emotion, and empowerment. With over 1,000 satisfied customers, Shiny Things by Jinia has swiftly become a symbol of modern luxury infused with soul.

In recognition of her entrepreneurial spirit and dedication, Jinia Bhattacharya was recently honored with the Luxury Brand Excellence Award at the FCS Summit 2025, presented by Kavita Agrawal — a celebrated business coach who has guided over 100 women in building and scaling their boutique brands. This prestigious award marks a milestone in Jinia’s journey, acknowledging her ability to blend artistry, authenticity, and achievement in one inspiring vision.

Beyond the glitter of business, Jinia has also embraced the world of spiritual growth and healing. In 2025, she expanded her journey into Tarot Reading and Reiki Healing, founding Divine Aura Secret Code by Jinia, where she has already guided more than 50 clients toward emotional balance and self-discovery. Through this sacred practice, she aims to connect people to their higher purpose, helping them unlock abundance, love, and peace within.

Today, Jinia Bhattacharya stands as a multi-dimensional entrepreneur — a symbol of the modern woman who creates not just wealth but value, beauty, and light in every endeavor she touches.

From the comforting flavors of Caffe Jinia’s to the radiant creations of Shiny Things by Jinia, and now through the spiritual awakenings of Divine Aura Secret Code by Jinia — her journey is an inspiring testament to what happens when dreams are pursued with heart, intuition, and unwavering belief.