Kolkata: QSR start-up Wow! Momo opens 101st outlet

News

India

26 Jan 2017, 04:55 pm

Kolkata, Jan 24 (NITN): Innovation in momos is its ultimate USP said Sagar Daryani, co-founder of Wow! Momo, a pan-India fast-food chain, which launched its 101st outlet recently in Kolkata.

The Kolkata-based start-up, which opened its first outlet in the city eight years ago, specialises in ‘momo’, a variety of dumpling popular in Tibet and several other Himalayan states.

The brand launched its 100th store in Bengaluru recently and followed it up with a celebration at its Kolkata-based flagship store (on AJC Bose Road).

Sagar Daryani, co-founder of Wow! Momo, said, “Compared to burger and pizza outlets, the momo market is under-penetrated. We are opening store a lot bigger than what we would have dreamed even five years ago. For us, the ‘mantra’ is growth with consolidation and continued innovation.”

According to the company, it sells over two lakh pieces of momos per day across the country and offers 16 flavours of momos in 10 different variants, including chocolate momos.

After Mo-burgers, the company plans to introduce the Mo-Roll in March, said Daryani.

On the business front, the company plans to expand further in Kolkata, Delhi NCR and Bengaluru this year. Expansion into the Chennai market is also on the cards.

It also plans to expand into new markets such as Mumbai and Hyderabad.

“But we don’t want to do too many cities at a time,” said Daryani. “We want to grow in cities where we already have a presence,” he said.

The brand is also exploring the option of exporting packaged frozen momos as well as package its specially prepared momo sauces.

The company received its first round of funding in 2015 from IAN angel investors Sanjeev Bhikchandani, founder of Naukri.com (Info Edge), who was present at the launch; Saurabh Srivastava, IAN co-founder; and Ashvin Chadha, a serial entrepreneur.

Wow! Momo has launched its 101st store in Kolkata, which is housed in a former city icon, the double-decker bus, at Nicco Park.

(Reporting by Manjima Bhattacharya)

Images: Wow! Momo Facebook

#momos #Wow!Momo #WowMomo #QSR #fastfoodchain #Kolkata #Wow!Momo100store #Sanjeev Bhikchandani #Naukri.com

More News

archive

POSTCARDS

Uzbek Breads: Glimpses of Margilan market in Fergana

Montpellier: The southern France city basking in Mediterrane ...

Hot Deals/Airlines

IndiGo connects Bengaluru t ...

Indian airline IndiGo has announced the launch of daily direct flights connecting Bengaluru, Karnataka with Ayodhya, Uttar Pradesh, effective from December 31, 2024.

Jazeera Airways offers 50% ...

Jazeera Airways, Kuwait’s leading low-cost carrier, is offering 50% off on fares to all destinations across its network from July 28 to 31.

Air India Express launches ...

New Delhi : Air India Express, a subsidiary of Air India and a part of the Tata group, has launched its "Time to Travel" sale on the airline’s website, airindiaexpress.com, the Air India Express mobile app and other major booking channels.