Japan's Super Million Hair captures Indian market with authentic baldness solution

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India

NITN | @notintownlive | 20 Jan 2018, 12:26 pm

New Delhi, Jan 19 (NITN) Hair today, gone tomorrow. Well, baldness is without a solution almost and if you are suffering from male pattern one, only expensive hair transplantation could be a saviour.

But now a Japanese product marketed in India is offering an instant solution to men and women grappling with hairloss and thinning.

Super Million Hair from a Japanese company is now a serious challenger to cheap Chinese products with the brand in India witnessing an increasing demand even though it is only available online now.

"We have brought to India this high quality Japanese product and though no cheap TV marketing like the one we see for Chinese brands have been undertaken we have seen a growing demand," said Navraj Bindra, Director, Super Million Hair/NK Consultants, speaking to IBNS.

SMH India is a joint cooperation between Japan, UK & India and the core team equipped with broad range of experience in operations, digital launch, clear communication of product value and of course deep product knowledge.

According to Karan Bindra of NK Consultants, it was at Cosmoprof Worldwide Bologna Exhibition in Italy, that he came across Super Million Hair Japan and learnt that they are the first company in the world who recognized Hair Fiber as a category for people who wish to conceal hair loss for cosmetic purposes.

Image: Karan Bindra, NK Consultants

"In fact I was surprised to know that they have been selling since 1986 and today Super Million Hair Fibers is exported from Japan Factory to more than 70 countries in the world," he said.

Once back in India, he researched more on the state of hair fiber category and came across duplicates, fakes or inferior quality products being marketed in India at seemingly impossible prices.

"Soon a call followed with the founder of Super Million Hair Japan ,Mr.Minoru Abe &Mr. Raj Mistry from Super Million Hair UK and there has been no looking back since then," he said.

Super Million Hair is made from vegetable fibres which are cut into 0.3 to 0.5 mm pieces. Differently sized and shaped fibres are mixed together to add volume and cover your hair naturally.

For people with thin hair, Super Million Hair adheres to the scalp to add thickness to the thinning area.

After the fibers have been placed on the thinning area, they are then held in place by a specially formulated mist, these acts as a bonding agent interlocking the fibers to the hair, giving the most natural look. Super Million Hair is used by both men and women of all age group.

"Since our launch in June last year, we have only witnessed growing demand. Now we sell around 800 pieces a month online," said Navraj Bindra of NK Consultants, a leading regulatory consulting company behind registration of over 500 global cosmetic brands in India with Indian FDA, CDSCO and Ministry of Health & Family Welfare, a mandatory step before these products are placed on the domestic markets.

Bindra said the product is available on top e-commerce platforms like Flipkart, Paytm and Amazon among others.

While nine out of ten such products come from China, Super Million Hair is one Japanese product which is far, far superior and would rule soon, he said.

This product is absolutely air and wind resistant, he said.

Super Million Hair is easy to apply and looks and feels completely natural, said Bindra.

Super Million Hair is not a cure for baldness, but it will make your head look as if you have got a head full of hair and are completely unnoticeable.

The product is also available in a shade that will match the color of ones hair.

Super Million Hair has been approved by the International Organization for Standardization (ISO). It has also been tested for skin allergies and declared safe by university medical experts, Singh said.

It is now available in three basic packs with a 10 gram pack costing INR 1495/-

"We are also offering 20 pc discount now," said Bindra.