The roadshow was held to further increase its market share from India. Maldives continues to remain the eighth-most popular destination from India for outbound travel.

Organized by the Maldives Marketing and PR Corporation (MMPRC), 11 representative partners from the tourism industry of Maldives participated at the Roadshow together with MMPRC. They were: Trans Maldivian Airways Pvt Ltd, Bandos Island Resort and Spa, Atoll Discovery PVT LTD, Reollo Travel, Let's Go Maldives, Sun Siyam Resorts, Park Hyatt Maldives Hadahaa, Adaaran Resorts, Canopus Akuasun Maldives Pvt Ltd, Bathala Island Resort. 

Air India collaborated with MMPRC as the Airline partner for this roadshow. The road show offered a platform for the Maldives to establish direct contact with the Indian travel trade. It is also an opportunity for the Indian travel trade to receive the latest updates of Maldives as well as directly meet the representatives from some of the Maldives’ most popular hotels and resorts and travel agents who are participating at the Road show together with MMPRC.
 
Hussein Lirar, Deputy tourism minister, Maldives who was present for all four roadshows said, “India is a very important market for us and we are confident that we will see an increase in numbers from here as Maldives is a destination that offers a complete experience for everyone – whether it is honeymoon travel or as a family holiday.”

Reena Abdul Wahid, Marketing Officer, MMPRC was also part of the contingent for the roadshow gave a presentation on Maldives to the assembled audience in each city and talked about the various offerings that Maldives has for the tourist. “Hosting the roadshow will further increase arrivals from India.”

An overwhelming response was received from the Indian travel trade for the Maldives roadshow, indicating their level of interest in the destination. The attendees in each city included tour wholesalers, travel agents and media from India. Raffle draws was held in each city with holidays in Maldives, hotel stays and many other goodies being won by the attendees.

Indians made up 3.8 per cent of the visitors to the Maldives up to December 2014. A total of 45,587 visitors from India visited Maldives last year which is a growth of 19.9% compared to year 2013. Maldives offers Free visa on arrival for all nationalities which is a further boost for the Indian traveler.

2015 will see a focus to strengthen existing relationships and jointly working with the airlines.