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Nabakalebar Rath Yatra, 2015 to be promoted as international tourism event
13 Mar 2015, 03:46 pm
New Delhi, Mar 13 (NITN): Tourism Ministry in coordination with the Petroleum Ministry shall take several measures for international branding and promotion of the Nabakalebar Rath Yatra.
Petroleum Minister Dharmendra Pradhan held a review meeting with Tourism Minister Mahesh Sharma in which Secretaries of Ministry of Culture and Tourism were also present.
It was decided that the Ministry of Culture will bring out Coffee Table Book and also make special documentary on the Rath Yatra.
Coins and stamps will also be issued to commemorate the yatra. The 2015 Rath Yatra has been named Nabakalebar Rath Yatra as this comes after 19 years.
Speaking on the occasion, Dharmendra Pradhan informed that detailed discussions were held on Friday for making smooth arrangements for the event.
He informed that Tourism Ministry has already sanctioned Rs. 50 crore and Central Government will also supplement budgetary support as per the requirements of the event.
Lakhs of people would be visiting the Nabakalebar Rath Yatra and the government is committed to making glitch free arrangements for the event.
Pradhan said that all the stakeholders including Odisha State Tourism, Tourist guides, hospitality industry people, travel industry and the Culture & Tourism Ministry of the Government of India will make consolidated efforts to promote this even an international tourism event.
Sharma informed that his Ministry was making efforts to utilise the 450-km long coastal belt for promoting tourism in Odisha. He informed that discussions revolved around making suitable arrangements to make this a memorable event.
Both Pradhan and Sharma shall undertake a two-day visit to Odisha on March 20th and 21st to review the preparations for the Nabakalebar Rath Yatra.
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