News
Travel
Tourism Australia announces new Regional General Manager Greater China
23 Mar 2015, 05:44 pm
Sydney, Mar 23 (NITN): Tourism Australia has announced the appointment of Andrew Hogg to the role of Regional General Manager Greater China, based in Shanghai.
Hogg joins Tourism Australia from Qantas Airways, where he has held his current position of General Manager China since 2011. He has held a number of other senior roles in a career spanning more than 25 years with Qantas Airways, covering finance, sales, marketing and operations.
Tourism Australia Managing Director John O’Sullivan said Andrew Hogg was a well-respected and senior leader with strong international experience and a skill-set ideally suited to the role and the region.
“This is a key position for us, and I’m delighted we’ve secured someone of Andrew’s calibre to lead our China and Hong Kong teams. Andrew has a deep knowledge of the market and is well connected in the region, both commercially and politically."
“We’ve made significant strides in the region over the last few years, developing strong aviation partnerships, laying down a solid distribution platform and rolling out a marketing strategy – all of which are clearly focused on the lucrative free and independent travel segment."
“Now’s the time to kick on and step up our efforts to convert the enormous appeal for Australia amongst the Chinese into more actual visits, higher quality itineraries and, ultimately, increased spending,” O'Sullivan said.
Hogg said he was looking forward to taking up such a key position leading Tourism Australia’s Greater China team at such a critical time in the market’s expansion.
“Last year around 100 million Chinese travelled internationally, with numbers expected to increase to 200 million in the next five years. This presents an unprecedented opportunity for Australian tourism and an exciting time to be joining Tourism Australia’s China team,” he said.
China is Australia’s second largest (by volume) and most valuable inbound tourism market, currently worth more than A$5 billion annually. Recent forecasts by Tourism Australia indicate the market could be worth up to A$13 billion by the end of the decade.
Tourism Australia is strongly represented in Greater China with offices in Shanghai, Beijing, Guangzhou and Chengdu, as well as Hong Kong.
More News
- Good news for Indians as they can now apply for a multiple-entry Schengen visa with longer validity
- Bengaluru exhibition of early 20th century picture postcards delves into how the West viewed India
- Sustainability and wellbeing: Main focus areas at the World Congress on Snow, Mountain and Wellness Tourism
- Chicago paints the city green to celebrate St. Patrick’s Day
- The Carlton Tower Jumeirah London woos women guests with curated Suite Shopping Experience this International Women’s Day
- Eighth Bahrain Food Festival to be held in February this year
- City of the Taj Mahal gears up for its annual festival; revised dates of the Taj Mahotsav in Agra announced
- Kuda Villingili Resort Maldives woos couples with special Valentine’s Day offers
- UNWTO: Expects global tourism to recover to pre-pandemic levels in 2024 subject to pent-up demand, increased air travel and stronger Asian markets
- Not interested in mass tourism: Mizoram Chief Minister Lalduhoma
Over 300 flights cancelled ...
Tokyo: Airlines were forced to cancel over 300 flights following the collision between a Japan Coast Guard aircraft and a Japan Airlines passenger plane at Tokyo's Haneda Airport on Tuesday evening even as reports said the plane was cleared to land ahead of the tragedy.
New discount membership clu ...
New Delhi/NITN: Regular flyers on Jazeera Airways, Kuwait’s low-cost carrier, can now avail a host of discounts and benefits by enrolling for the new membership club introduced by the airline, recently.
Air India deploys newly ind ...
Gurugram: Air India, a global airline in India, has initiated the deployment of its recently acquired Boeing 777 aircraft to serve all three non-stop routes from Mumbai to the United States.