News
Travel
‘Someday’ campaign scoops four international awards
27 Mar 2015, 05:00 pm
Sydney, Mar 27 (NITN): Tourism Australia’s and Virgin Australia's ‘Someday’ US campaign has won four awards at the 2015 international Advertising and Marketing Effectiveness (AME) Awards for its use of integrated media, website design and for advertising in the sport and leisure category.
The campaign, run by Tourism Australia, Virgin Australia and Delta Air Lines during March and April 2014, invited Americans to stop postponing a trip to Australia until an indefinite ‘someday’ and to “come and say G’Day”.
The promotion included a contest at AustraliaSomeday.com showcasing 52 signature Aussie experiences with a chance to win one of 52 one-week long trips on offer.
Matt McInnes, General Manager Consumer Marketing at Tourism Australia said the campaign was innovative and insight-driven and proved highly successful in showcasing, inspiring and ultimately driving conversion.
“It’s always very pleasing to be recognised on the international stage and amongst your peers for the effectiveness of your marketing activities. But, for me, this is also a reflection of the important and growing partnership we are building with Virgin Australia, as we seek to convert the high appeal we know Americans have for our country into more actual visits,” McInnes said.
More News
- 6 Factors to Consider While Choosing the Best Travel Insurance Online
- Srirangam Homestay: A harmonious blend of art, culture, and comfort in Shantiniketan
- White beluga whale Hvaldimir, dubbed 'Russian Spy', found dead off Norwegian coast
- Uzbekistan's historic city of Samarkand will host the UNESCO General Assembly 2025
- Make My Trip, Air India Express forges partnership to launch 'Xpress Holidays'
- Delhi airport roof collapse: One dead, six injured, flights disrupted; Opposition targets Modi
- Air India Express launches splash sale, can you guess the lowest fare offered?
- Australian Tourism rides Kolkata’s iconic tram with Raima Sen to promote their country in India
- Luxury hospitality group Jumeirah announces 2024 Global Wellness Day initiatives
- Tata-owned Air India unveils additional flights to Amsterdam, Copenhagen, Milan
Jazeera Airways offers 50% ...
Jazeera Airways, Kuwait’s leading low-cost carrier, is offering 50% off on fares to all destinations across its network from July 28 to 31.
Air India Express launches ...
New Delhi : Air India Express, a subsidiary of Air India and a part of the Tata group, has launched its "Time to Travel" sale on the airline’s website, airindiaexpress.com, the Air India Express mobile app and other major booking channels.
Over 300 flights cancelled ...
Tokyo: Airlines were forced to cancel over 300 flights following the collision between a Japan Coast Guard aircraft and a Japan Airlines passenger plane at Tokyo's Haneda Airport on Tuesday evening even as reports said the plane was cleared to land ahead of the tragedy.