News
Travel
‘Someday’ campaign scoops four international awards
27 Mar 2015, 05:00 pm
Sydney, Mar 27 (NITN): Tourism Australia’s and Virgin Australia's ‘Someday’ US campaign has won four awards at the 2015 international Advertising and Marketing Effectiveness (AME) Awards for its use of integrated media, website design and for advertising in the sport and leisure category.
The campaign, run by Tourism Australia, Virgin Australia and Delta Air Lines during March and April 2014, invited Americans to stop postponing a trip to Australia until an indefinite ‘someday’ and to “come and say G’Day”.
The promotion included a contest at AustraliaSomeday.com showcasing 52 signature Aussie experiences with a chance to win one of 52 one-week long trips on offer.
Matt McInnes, General Manager Consumer Marketing at Tourism Australia said the campaign was innovative and insight-driven and proved highly successful in showcasing, inspiring and ultimately driving conversion.
“It’s always very pleasing to be recognised on the international stage and amongst your peers for the effectiveness of your marketing activities. But, for me, this is also a reflection of the important and growing partnership we are building with Virgin Australia, as we seek to convert the high appeal we know Americans have for our country into more actual visits,” McInnes said.
More News
- Egypt returns to IFTM Paris 2025 with new travel experiences
- Dan Brown’s latest thriller brings Prague’s Gothic charm to life
- Tourist claims 56 Indian travellers with valid e-visas faced 'inhuman behaviour' while trying to enter Georgia
- India's first Seri-Eco Tourism project launched in Kashmir's Manasbal
- Anand Mahindra says heights keep Vizag’s new glass skywalk off his bucket list
- Skål International Kolkata twins with Skål International J&K to boost tourism
- US tightens visa rules: Indians must now book interviews only in country of nationality
- Navi Mumbai Airport to support safe landings in adverse weather and low visibility
- Mumbai's newest attraction is its 5-km sea promenade along Coastal Road
- Newly launched booking site QuietHotelRooms.com helps travellers sleep better
IndiGo expands UK presence ...
IndiGo will operate direct daily flights between Mumbai and London Heathrow Airport from Oct 26, 2025. Heathrow is Europe’s largest aviation hub and one of the world’s most connected airports.
Etihad’s new A321LR l ...
Etihad Airways has launched its new A321LR aircraft on all flights to and from Kolkata, introducing a refined travel experience on the popular Indian route.
Etihad Airways launches new ...
Etihad Airways is set to expand its global network with the addition of Damascus, the Syrian capital, as a new destination starting June 2026.