News
Travel
‘Someday’ campaign scoops four international awards
27 Mar 2015, 05:00 pm
Sydney, Mar 27 (NITN): Tourism Australia’s and Virgin Australia's ‘Someday’ US campaign has won four awards at the 2015 international Advertising and Marketing Effectiveness (AME) Awards for its use of integrated media, website design and for advertising in the sport and leisure category.
The campaign, run by Tourism Australia, Virgin Australia and Delta Air Lines during March and April 2014, invited Americans to stop postponing a trip to Australia until an indefinite ‘someday’ and to “come and say G’Day”.
The promotion included a contest at AustraliaSomeday.com showcasing 52 signature Aussie experiences with a chance to win one of 52 one-week long trips on offer.
Matt McInnes, General Manager Consumer Marketing at Tourism Australia said the campaign was innovative and insight-driven and proved highly successful in showcasing, inspiring and ultimately driving conversion.
“It’s always very pleasing to be recognised on the international stage and amongst your peers for the effectiveness of your marketing activities. But, for me, this is also a reflection of the important and growing partnership we are building with Virgin Australia, as we seek to convert the high appeal we know Americans have for our country into more actual visits,” McInnes said.
More News
- India announces free e-visas to Filipino tourists
- Sweden unveils Nämdöskärgården – A new Marine National Park in the Baltic Sea
- Monsoon Charity Fair in Kolkata highlights efforts of social changemakers
- Jordan showcases Adventure Tourism with 2025 Marathon Des Sables
- 10 Indian nationals among 99 denied entry into Malaysia after security screening at Kuala Lumpur airport
- Visiting US just got $250 more expensive; here's why
- Air India begins phased resumption of international flights after AI171 crash; Heathrow to replace Gatwick on Ahmedabad-London route
- We took a hit post-Pahalgam but tourism is flowing back: J&K CM Omar Abdullah assures safety to visitors
- Air India expands codeshare partnership with Air Mauritius
- Air India announces network-wide sale ahead of the summer holiday season
Malaysia Airlines adds mor ...
Malaysia Airlines will expand its South India network by adding more flights on the Kuala Lumpur–Trivandrum route to meet rising demand, the airline said. From September 12, the carrier will operate five weekly services, with daily flights to start from December 1.
IndiGo brings Europe and th ...
IndiGo has expanded its codeshare agreement with KLM, the Netherlands’ national airline, providing its passengers with enhanced access to destinations across Europe and the United Kingdom through KLM’s network, the airline said.
Etihad Airways and Azul Bra ...
Etihad Airways and Azul Brazilian Airlines have signed a frequent flyer partnership, allowing members of Etihad Guest and Azul Fidelidade programme to earn and redeem loyalty points across both airlines.