News
Travel
‘Someday’ campaign scoops four international awards
27 Mar 2015, 05:00 pm
Sydney, Mar 27 (NITN): Tourism Australia’s and Virgin Australia's ‘Someday’ US campaign has won four awards at the 2015 international Advertising and Marketing Effectiveness (AME) Awards for its use of integrated media, website design and for advertising in the sport and leisure category.
The campaign, run by Tourism Australia, Virgin Australia and Delta Air Lines during March and April 2014, invited Americans to stop postponing a trip to Australia until an indefinite ‘someday’ and to “come and say G’Day”.
The promotion included a contest at AustraliaSomeday.com showcasing 52 signature Aussie experiences with a chance to win one of 52 one-week long trips on offer.
Matt McInnes, General Manager Consumer Marketing at Tourism Australia said the campaign was innovative and insight-driven and proved highly successful in showcasing, inspiring and ultimately driving conversion.
“It’s always very pleasing to be recognised on the international stage and amongst your peers for the effectiveness of your marketing activities. But, for me, this is also a reflection of the important and growing partnership we are building with Virgin Australia, as we seek to convert the high appeal we know Americans have for our country into more actual visits,” McInnes said.
More News
- Air India Express launches 'Payday Sale', fares start at Rs. 1499
- Massive fire breaks out at London electric substation, Heathrow Airport closed
- Air India flight services affected at Heathrow Airport amid London power outage
- NIMAS completes the Arunachal leg of historic Brahmaputra river rafting expedition
- Take a vibrant journey at Chicago's 'The Orchid Show: India Blooms'
- Washington D.C. announces plans for year-long celebration of historic milestone in 2026
- Romania And Bulgaria Fully Join Europe’s Borderless Schengen Zone
- Air India reveals more upgraded products on several routes ahead of New Year
- Indian Embassy, Nepal Tourism host tourism event to promote Mahakumbh 2025
- Thailand announces E-Visa facility for Indians from New Year, check all details
Air India Express welcomes ...
Marking a significant milestone in its ambitious expansion, Tata Group-owned Air India Express inducted its 100th aircraft, a Boeing 737-8, featuring ‘Chittara’ tail art inspired by Karnataka’s traditional mural painting.
Tata Group-owned Air India ...
Marking a significant milestone in its ambitious expansion, Tata Group-owned Air India Express inducted its 100th aircraft, a Boeing 737-8, featuring ‘Chittara’ tail art inspired by Karnataka’s traditional mural painting.
IndiGo connects Bengaluru t ...
Indian airline IndiGo has announced the launch of daily direct flights connecting Bengaluru, Karnataka with Ayodhya, Uttar Pradesh, effective from December 31, 2024.