19 Oct 2016, 04:31 pm
Administered to OYO's select customer-base, the survey received responses from over 800 customers in 180 cities, making this truly representative of emerging India's travel aspirations.
83% of respondents revealed that they do not worry about the distance of the travel destination. This suggests that logistics are no longer seen as a barrier and travellers now just like to go with the flow.
The survey coincided with Dussehra holidays and was anchored to the theme of employing travel to defeat modern-day evils, providing a deeper insight as to why people travel.
Sharing more on the insights Kavikrut, Chief Growth Officer, OYO, said, “Listening to our guests and engaging with them are critical components of our customer-feedback management process.This has helped us design market-first offerings such as Sunrise check-in from 6 AM, and enabling Relationship Mode on app. This survey has helped us identify key travel drivers for different customer-sets and their needs. For example, we inferred that people prefer to travel to Kerala and Manali to combat evils of stress, traffic and pollution. Also, without exception all groups surveyed have displayed an overwhelming preference for natural and serene retreats - highlighting that we travel to escape our hyper-connected existence."
Apart from 7% travel to pilgrimage destinations, several people love leisure travel through a convenient transportation option to break away from the monotony of urban life. A third of the respondents wanted to go to spend their next vacation on a hill-station but Goa was the most popular travel destination - 25% respondents had it on the top of their wish list.
The online survey conducted with 800 people also revealed that Indians are now getting used to overcome monotony in their life through short trips using convenient transport options. Couples were most likely to travel on special occasions like birthdays and anniversaries.
Respondents replied from destinations as varied and diverse as Asansol, Bhatinda, Haflong, Imphal, Hoshiarpur, Palakkad, Ranchi, Sambalpur, Sahranpur and Warangal - establishing the pan-India reach and engagement of OYO, India's largest hotel brand.
- India announces free e-visas to Filipino tourists
- Sweden unveils Nämdöskärgården – A new Marine National Park in the Baltic Sea
- Monsoon Charity Fair in Kolkata highlights efforts of social changemakers
- Jordan showcases Adventure Tourism with 2025 Marathon Des Sables
- 10 Indian nationals among 99 denied entry into Malaysia after security screening at Kuala Lumpur airport
- Visiting US just got $250 more expensive; here's why
- Air India begins phased resumption of international flights after AI171 crash; Heathrow to replace Gatwick on Ahmedabad-London route
- We took a hit post-Pahalgam but tourism is flowing back: J&K CM Omar Abdullah assures safety to visitors
- Air India expands codeshare partnership with Air Mauritius
- Air India announces network-wide sale ahead of the summer holiday season
Malaysia Airlines will expand its South India network by adding more flights on the Kuala Lumpur–Trivandrum route to meet rising demand, the airline said. From September 12, the carrier will operate five weekly services, with daily flights to start from December 1.
IndiGo has expanded its codeshare agreement with KLM, the Netherlands’ national airline, providing its passengers with enhanced access to destinations across Europe and the United Kingdom through KLM’s network, the airline said.
Etihad Airways and Azul Brazilian Airlines have signed a frequent flyer partnership, allowing members of Etihad Guest and Azul Fidelidade programme to earn and redeem loyalty points across both airlines.