India Blooms News Service 29 Jun 2013, 06:15 am
To be called “777 days of the Indian Himalayas”, the campaign will have a two-fold objective, one to attract more international tourists to India during the lean summer season and second, to remind the world that 73 percent of the Himalayan region is in India.
This decision was taken after a meeting with the office bearers of the Adventure Tour Operators Association of India (ATOAI). The Indian tourism industry has hailed this decision.
The Minister pointed out that the aim of this campaign is to promote not only the Himalayan States but also the gateway cities which will serve them with their international and domestic airports and railway stations.
He explained that at the time of arrival or departure, the gateway cities will offer an opportunity to the visitors to see the tourism attractions available there.
Chiranjeevi emphasized that it is the time to change the image of India from the one entirely in the plains to one having major attractions in the Himalayas and to change the image from only a winter destination to a summer destination as well.
He stated that the Ministry plans to launch the campaign on September 27 this year on the occasion of the World Tourism Day. The first major event after the launch will be the Himalayan Run & Trek Event in October, 2013.
The ATOAI members agreed to offer attractive discounts to the tourists during the period of the campaign.
The Ministry would be holding meetings with the various State Govts. and other stakeholders including the airlines to offer similar discounts.
The Ministry is preparing relief maps of the Indian Himalayas in different States in sections which when put together would spread over a width of seven feet.
The Ministry is preparing to launch this map along with a brochure on Himalayas at the launch of the new campaign.
The ATOAI has come forward to organize Trekking, River rafting, Himalayan run, Mountain & Bike events as part of this campaign.
- Air India reveals more upgraded products on several routes ahead of New Year
- Indian Embassy, Nepal Tourism host tourism event to promote Mahakumbh 2025
- Thailand announces E-Visa facility for Indians from New Year, check all details
- India's blue city Jodhpur turns a rainbow leaf with Rajasthan's first LGBTQ-run cafe
- Air Indian Express commences daily flights between Kolkata and Port Blair
- Jumeirah Carlton Tower in London invites guests to immerse in Christmas spirit
- 6 Factors to Consider While Choosing the Best Travel Insurance Online
- Srirangam Homestay: A harmonious blend of art, culture, and comfort in Shantiniketan
- White beluga whale Hvaldimir, dubbed 'Russian Spy', found dead off Norwegian coast
- Uzbekistan's historic city of Samarkand will host the UNESCO General Assembly 2025
Indian airline IndiGo has announced the launch of daily direct flights connecting Bengaluru, Karnataka with Ayodhya, Uttar Pradesh, effective from December 31, 2024.
Jazeera Airways, Kuwait’s leading low-cost carrier, is offering 50% off on fares to all destinations across its network from July 28 to 31.
New Delhi : Air India Express, a subsidiary of Air India and a part of the Tata group, has launched its "Time to Travel" sale on the airline’s website, airindiaexpress.com, the Air India Express mobile app and other major booking channels.