A hill of Mr Beans, made famous by comedian Rowan Atkinson and dressed in trademark tweed jacket while each clutching the iconic ‘Teddy’ bear, travelled on the Underground, went for a ride on the Coca Cola London Eye and took selfies with passers-by in Trafalgar Square.

The Beans were out on the streets to celebrate the launch of a brand new mobile game called Play London with Mr Bean, which helps visitors discover the city’s tourist highlights and forms part of a new drive to attract more UK and international visitors to the capital.

Andrew Cooke, Acting CEO at London & Partners, which runs visitlondon.com, said: “Mr Bean’s humour transcends language barriers and, as one of the world’s best known Londoners, he is the perfect person to help encourage more UK and international visitors to come to the capital. Play London with Mr Bean is a new and innovative way for visitors to discover new experiences and make the most of their time in the city.”

Tourism in London is booming with new figures released today (Thursday) showing that London is welcoming record numbers of international travelers.

Mr. Bean, produced by Tiger Aspect, part of Endemol Shine UK, is broadcast in 195 territories with over 25 years in continual distribution. The brand has seen phenomenal digital growth, currently averaging 300 million monthly online views.

Recently overtaking the likes of Taylor Swift and Harry Potter, Mr. Bean is now the number 1 entertainment brand, and Brit, on Facebook with over 75 million fans, growing on average by 200,000 fans per week.