NITN | @notintownlive | 15 Oct 2021, 03:35 am
Bhubaneswar/IBNS: Human touch, human values, storytelling and use of technology are setting new directions for the PR professional, according to expert speakers at the recently concluded media conclave by IlluminatiX, the Media and PR Cell of XIM University, Bhubaneswar.
The theme of the 8th edition of the Annual Media Conclave, Communiqué, on Oct 10 was "Domino Effect PR: Communication in the Hands of the Masses".
In the launch video, a glimpse of the entire theme was encapsulated setting the direction for the conclave.
Dr. Samir Kapur, Director at Adfactors PR, spoke about what PR means in the modern world and how technology has helped revolutionize PR.
He also shared his ideas on how PR matters more than ever and how to think of the world as a storyteller.
Kapur also emphasized the use of Google, juxtaposing it to the world’s reputation management system and tomorrow’s PR metric.
Mudassar Hossain, Managing Partner at Ogilvy, spoke about the significance of the human touch and how human values can impact PR. He mentioned that the power of ideas and story creation reflects on the products of a company.
Prashant Sukhwani, Brand's Communications Head at Burger King Corporation, shared his observations of how the domino effect takes place.
He explained how the proliferation of an event occurs due to PR. Through several examples of Burger King, he explained how the campaigns were affected and took advantage of a range of trends.
He emphasized the importance of context in a conversation and mentioned that the domino effect could not happen overnight when it comes to consumer behavior changes. He gave his insights on how to deal with changes and pointed out the challenges in doing so. Post his talk, the speaker answered the students' questions.
- Rotary Club of Calcutta Metro City partners with British Deputy High Commission to celebrate leadership in disability cricket
- HireMee launches career navigation assessment for school students
- Garuda Shopping Festival: Zubeen Garg mesmerises Bangalore
- Alive India in Concert Season 10 presents Zubeen Garg and Kunal Ganjawala
- Plastonix -Vee Technologies to develop a plastic waste recycling system in Karnataka
- Eighty students attend interactive session titled 'Connecting Hearts and Minds' in Mumbai-based institution
- Srijit Mukherji, Swastika Mukherjee launch author Soma Bose's second book 'I’ve Had Enough of You'
- PE firm TA Associates' strategic investment in Vee Healthtek
- Alive India and ITC Aashirvaad Svasti Milk releases Chhath Puja anthem
- Kolkata: Rotary hosts World Polio Day with students in Gyan Manch
Indian airline IndiGo has announced the launch of daily direct flights connecting Bengaluru, Karnataka with Ayodhya, Uttar Pradesh, effective from December 31, 2024.
Jazeera Airways, Kuwait’s leading low-cost carrier, is offering 50% off on fares to all destinations across its network from July 28 to 31.
New Delhi : Air India Express, a subsidiary of Air India and a part of the Tata group, has launched its "Time to Travel" sale on the airline’s website, airindiaexpress.com, the Air India Express mobile app and other major booking channels.