A fitness expert and a disciplined man himself, Kumble emphasised on the importance of sound sleep and its impact on the body.

Speaking at the unveiling, Kumble said, “As a sportsman, I understand the importance of sleep. Sleep is essential for recovery.  The feeling of being recharged is essential and is dependent on the quality and comfort of the mattress we sleep on. As a sportsperson I used to be on the road a lot, which meant I ended up sleeping on different mattresses wherever we were put up. The first thing I used to do when I checked into a hotel was to check the mattress because how we sleep greatly affects our performance the next day."

Duroflex said its consumer survey revealed many people complained about waking up tired and not sufficiently recharged for the day.

The company said that sleep pain points like insomnia, sleep apnea, etc  can be improved with better sleep conditions and conceptualized the Energise range of mattresses to reduce sleep-related problems.

Endorsing the product, Kumble said, "The Energise range has key innovations that ensure a sound and energized sleeping experience. I am happy that Duroflex is championing conversations on sleep. The company has strong lineage in this industry and understands the importance of sleep very well.”

Mathew Chandy, MD, Duroflex Private Limited said,  “The Eneergise range of mattresses redefine sleep and an iconic figure like Anil Kumble reiterating our philosophy indicates our commitment to our customer’s well being. Feeling energized is essential and we believe our sleep conversations with our dealers and distributors are necessary to share the philosophy we have for this brand. We believe in energizing India, so that everyone is able to contribute effectively to the best of their abilities in building larger mandates for our country.”