The A.I. Beauty technology will take selfie photography to a whole new level, according to the company.

Priced at INR 19,990, the F5 (Gold and Black Edition) will go on sale from Thursday, November 9 and will be available both online and offline.

Two other models were also unveiled the same day, the F5 6GB edition priced at Rs 24,990 (Red and Black Edition) and the F5 Youth (Black and Gold Edition) .These two variants will be available in December.

Sky Li, Global VP, OPPO and President of OPPO India, said, “Our focus has always been on bringing the best photography and selfie experience to the Indian consumers. We have been leading the selfie industry in the Indian market with our Selfie Expert F series for which we have received immense response, especially from the youth. With the launch of F5 that offers the first A.I. Beauty technology in India, we are confident of going further ahead in this journey. Thus, the new brand slogan, The Selfie Expert and Leader, truly represents our ambition to continue being the leaders in the market.”

OPPO also announced its new brand ambassador -- youth icon and Bollywood superstar, Sidharth Malhotra, in addition to Deepika Padukone.

Malhotra and photographer Rohan Shrestha shared their selfie experiences with OPPO F5 during the event.

According to the company, OPPO F5 is the first smart phone that brings Artificial Intelligence into selfie feature in India with years of R&D.

The feature identifies shapes and facial structures based on a global database.

Professional photographers and make-up artists were consulted during the R&D process, resulting in the A.I. technology having the ability to emulate those professional skills that can help selfies look more real and nature, the company.

According to the company, with more than 200 facial recognition spots that reference the image against a global database of human faces to learn facial features, shapes and structures, F5 can distinguish each person’s face features from skin tone and type, gender, age and more.

After facial recognition, the AI Beauty technology will customize the image based on one’s features from skin, eyes, lips, to face shape.

The feature will also have personalization for specific subjects. For example, enhancements will not be soft or feminine for male subjects. Children or babies will not receive enhancements that make them look like adults.

OPPO F5 comes installed with a 20MP front camera with an ultra-sensitive F2.0 aperture and 1/2.8” sensor.

Both features allow the camera to gain more information to produce better images with less noise in low light conditions, according to OPPO.

The front-camera Portrait mode also applies a Bokeh effect to the background, creating better gradation and making the photographer the focus of the selfie shot, every time.

The 16MP rear camera is excellent for all day and night shots, the company said in its release. Along with the F1.8 aperture, the back camera also performs brilliantly for brighter and more precise shots in darker settings, said OPPO.

The F5 will be OPPO’s first 6.0-inch FHD + full-screen display device, features a high-resolution 2160 x 1080 dpi screen with 18:9 aspect ratio. F5 is also the first phone equipped with FHD+ full screen display in its price segment.

The sleek unibody of F5 follows OPPO’s offers a visually slim appearance without any cut-offs, a curved body that fits well in the palm, and can be held a long time, without tiring the hand, the company said.

The 0.4mm laser string is carved onto the phone.

The F5 comes with Facial Unlock, the new face recognition technology that will recognize its user and unlock the phone.

If the user prefers to use the fingerprint unlock function, the fingerprint reader is on the back of the phone.

The phone runs on OPPO’s Color OS 3.2, together with 4G RAM + 32GB ROM memory.

A triple slot tray supports two Nano cards and one TF card simultaneously.

The Octa-core CPU processor uses less energy, produces less heat while giving a higher performance speed (40% increased performance compared to the previous Color OS versions), said the manufacturer.

The F5 uses 3200Ah battery with Continuous Optimizing technology.  

OPPO F5 also has some special features for the consumers, such as Game Acceleration specially targeted at Gamers.

This feature, according to Oppo, will offer a smoother game experience apart from optimizing the game display configuration to fully utilize hardware resource. It will also ensure minimal disturbance while gaming with incoming calls being shown in the form of a banner and not interrupting your game.

The O-share file sharing technology is 100 times faster than Bluetooth – 8 to 10 pictures (3MB each) can be transferred between OPP/O phones within 1 second.

The Split Screen feature will help in multi-tasking – chat, listen to songs or surf social media.