NITN | @notintownlive | 10 Nov 2017, 09:57 am
The company has appointed actors Varun Dhawan and Aisha Sharma as their brand ambassadors.
According to the company, its new logo is also representative of its strategy for accelerated growth and expansion, and aimed at attracting the younger crowd.
The new logo now has a slight shift of the Curve of Inspiration (the swoosh) from the middle to the right, which shows a change in the mindset -- the focus shifting from ‘I’ to ‘Us’.
The company said it will also be launching its new ‘Camptech’ technology-based products in the market.
Nikhil Agarwal, CEO, Campus Shoes, said, “With all the efforts and new strategies in place, in next few years, Campus will definitely establish itself as a modern, premium, youthful, vibrant and stellar shoe brand in the market that is backed by technology and encourages performance and active lifestyle of young India.”
According to the company, the brand’s shoes will be made using superior breathable fabric and will have reduced bending resistance and more slip resistance for a better performance.
The shoes will have high-rebound cushioning and also high-destiny shock-absorbing material for less ground impact, the company said.
- Rotary Club of Calcutta Metro City partners with British Deputy High Commission to celebrate leadership in disability cricket
- HireMee launches career navigation assessment for school students
- Garuda Shopping Festival: Zubeen Garg mesmerises Bangalore
- Alive India in Concert Season 10 presents Zubeen Garg and Kunal Ganjawala
- Plastonix -Vee Technologies to develop a plastic waste recycling system in Karnataka
- Eighty students attend interactive session titled 'Connecting Hearts and Minds' in Mumbai-based institution
- Srijit Mukherji, Swastika Mukherjee launch author Soma Bose's second book 'I’ve Had Enough of You'
- PE firm TA Associates' strategic investment in Vee Healthtek
- Alive India and ITC Aashirvaad Svasti Milk releases Chhath Puja anthem
- Kolkata: Rotary hosts World Polio Day with students in Gyan Manch
Indian airline IndiGo has announced the launch of daily direct flights connecting Bengaluru, Karnataka with Ayodhya, Uttar Pradesh, effective from December 31, 2024.
Jazeera Airways, Kuwait’s leading low-cost carrier, is offering 50% off on fares to all destinations across its network from July 28 to 31.
New Delhi : Air India Express, a subsidiary of Air India and a part of the Tata group, has launched its "Time to Travel" sale on the airline’s website, airindiaexpress.com, the Air India Express mobile app and other major booking channels.