The ceremony was held against the backdrop of Kashmir, often described as the “Paradise on Earth”.

A delegation from Skål International Kolkata, led by President Amin Asghar, visited Srinagar, Pahalgam, and Gulmarg in August, combining the twinning ceremony with an immersive experience of Jammu & Kashmir’s tourism landscape.

The MoU was signed by President Amin Asghar and President Abdul Wahid Malik, marking the twinning of the two clubs as well as the regions of Kolkata and Kashmir.

Amin Asghar and Abdul Wahid Malik sign an MoU marking the merger of the clubs. Photo: Organisers

The initiative, titled “K2K” (Kolkata to Kashmir), aims to foster B2B business opportunities between travel agents, hoteliers, and tourism stakeholders, promoting both West Bengal and Jammu & Kashmir.

As part of the visit, a B2B meet was organised in Srinagar, where the Kolkata delegation engaged with hoteliers, houseboat owners, and destination management companies. Discussions emphasised collaboration, with participants reaffirming their commitment to delivering world-class service and hospitality.

Amin Asghar, President of Skål International Kolkata, said, “This twinning is a bridge between two great destinations — Kolkata and Kashmir. Together, we will create new opportunities, promote tourism, and strengthen the spirit of Skål.

"It is a proud moment to partner with Skål International Jammu & Kashmir so soon after their launch, and we are confident this collaboration will inspire many more initiatives across India.”

Abdul Wahid Malik, President of Skål International Jammu & Kashmir, stated, “Our young club is honoured to twin with one of the most respected Skål clubs in India. This partnership symbolises friendship, trust, and shared purpose.

"Through K2K, we hope to showcase the best of Kashmir while learning from the legacy and leadership of Skål International Kolkata.”

Photo: Organisers

The twinning has been described as a significant step for Skål International India, reflecting how friendship and business can align to promote destinations, empower members, and strengthen the tourism fraternity across the country.