The capital remains the main gateway for Indian visitors. However, travel trends indicate that more tourists are venturing into other parts of the country as part of their itineraries.

Authorities are also working to enhance their monitoring systems by integrating data from major online travel platforms such as Airbnb and Booking.com to obtain a more detailed assessment of Indian visitor numbers.

Among the regions drawing growing interest is South Moravia. Known for its vineyards, historic towns, and cultural trails, the area is increasingly attracting repeat travellers and small curated groups looking for slower, experience-driven journeys. Its easy access from Prague makes it a convenient addition for one- or two-day extensions, helping a more even distribution of Indian tourists across the country.

The region of South Moravia is increasingly attracting repeat visitors. Photo: Czech Tourism

The trend points to a shift in how Indian travellers are approaching Czechia. Rather than focusing only on well-known landmarks, many include countryside stays, wine regions, heritage towns, and scenic day trips in their itineraries.

CzechTourism has maintained its engagement in India through trade partnerships, nationwide workshops, and destination-focused outreach that highlights experiences beyond the capital. The broader objective is to present Czechia as a multi-region destination rather than a single-city experience.

Commenting on the travel shift, Ms. Barbara Andelová, International Marketing Manager – New Markets, CzechTourism, said: “The Indian traveller today is more informed, more experiential, and more willing to explore beyond the obvious. Seeing growing interest in regions such as South Moravia reinforces our strategy of promoting Czechia as a multi-region destination. Our next phase will focus on curated regional experiences, wine and gastronomy trails, heritage circuits and short-stay extensions that encourage travellers to explore multiple regions within one journey.”

The reopening of the Czech Consulate in Mumbai is also expected to support travel momentum. Improved access and closer engagement with the Indian market are likely to contribute to further growth and encourage deeper regional exploration.

With Indian outbound travel continuing to expand in both scale and seasonality, Czechia appears to be gradually evolving — from a brief Prague stopover to a country that offers room for longer, more varied itineraries across its cultural and natural landscapes.