NITN | @notintown | 12 Sep 2025, 01:34 pm

Air India Express launches its “Book Direct” campaign. Photo: Air India
Air India Express has rolled out a new “Book Direct” campaign, encouraging passengers to book tickets directly through its website or mobile app.
The airline is offering discounts of up to 20% via promo codes and select bank offers. Travellers booking directly will also save on convenience fees when paying through the app or net banking.
The scheme covers the airline’s full network of 41 domestic and 17 international destinations, making it easier — and cheaper — to plan trips.
Students and senior citizens receive a minimum 6% discount, while armed forces personnel and their dependants can get up to 50% off.
According to the airline, these savings can be combined with ongoing offers, potentially totalling up to 70%.
Air India Express also offers a “Fare Lock” service that allows passengers to secure fares for up to seven days by paying a nominal fee.
Mastercard debit and credit card users can get discounts of 250 rupees on domestic flights and 600 rupees on international flights.
Passengers who pre-book meals on the website or app can save up to 50%. The airline’s “Gourmair” meals are available up to 18 hours before international flights and 12 hours before domestic flights, in addition to a buy-on-board menu.
The airline has introduced fare options under categories such as Xpress Lite, for passengers without check-in baggage; Xpress Value, which includes 15 kilograms of baggage; and Xpress Flex, allowing last-minute flight changes.
Xpress Biz fares come with a 25% discount, while Biz Upgrades on domestic routes are available at 20% off.
Air India Express said the campaign emphasises transparent pricing, flexible options, and tailored services under its brand promise, “Fly As You Are”.
- Air India Express woos flyers with ‘Book Direct’ deals
- Air India offers flat fare from India to Europe under 'One India' sale
- Savour the taste of Onam on Emirates flights
- Limited-time offer: Air India launches discounts on Business Class and Premium Economy fares
- Akasa Air expands network to Kozhikode, strengthens Kerala connectivity
- Air New Zealand to host one-off inflight ‘SYNTHONY in the Sky’ concert
- Qatar Airways to commence operations at JFK’s New Terminal One by 2026, opening its first U.S. lounge
- Air Canada flights remain grounded as Canadian government intervenes to end cabin crew's strike
- Air India to stop Delhi-Washington flights from September 1. Know all details
- IndiGo begins direct flights from Hindon to nine major cities, boosting NCR air connectivity
Air India Express has rolled out a new “Book Direct” campaign, encouraging passengers to book tickets directly through its website or mobile app.
Air India has launched a promotional sale, 'One India', offering flat fares for flights from India to anywhere in Europe.
Emirates will be serving authentic Onam dishes across all cabin classes on its flights to and from Dubai to Kochi and Thiruvananthapuram until Sept 6, the airline has announced.